加盟費
initial fee;franchise fees
那之后,人們付給克勞科先生加盟費,使用麥當勞的名字和菜單,開(kāi)辦自己的餐館。
After that,people paid Ray Kroc to open their own restaurants using theMcDonald’s name and menu.
在美國知名品牌表現出色的領(lǐng)域,如快餐和酒店連鎖,主要成本落在當地合作伙伴的賬簿上,美國跨國公司從加盟費中受益。
In areas where prominent US brands stand out-fast food and hotel chains-themajor costs are on the books of local partners while US multinationals benefit fromfranchise fees.